About

China's largest producer of beer, founded in 1903, owns over 20 brewing facilities and one malting mill. Its award-winning Tsingtao Beer is exported to over 50 countries and is one of the most well-known Chinese brands in the international market. It is an official Sponsor of the Beijing 2008 Olympic Games.

Awards

Qingdao, CN - Lighthouse award in Sustainability

Oct 2024

A 121-year-old brewery in a dense urban site set out to cut Scope 1 and 2 emissions by more than 10% a year toward 2040 carbon neutrality, without disrupting large-scale production from its constrained, ageing footprint. With half the workforce due to retire between 2019 and 2025, the plant turned to data and digital control to codify operator know-how and squeeze energy, CO2 and materials out of brewing, fermentation and filling.

Qungdao, CN - Lighthouse award in Supply-Chain and Resilience

Mar 2021

Confronted with growing individualization and premiumization in the beer industry, the brewery disrupted itself for consumer centricity and deployed 4IR technologies in its 117-year-old plant to build an end-to-end digital value chain from R&D and production to sales, designed to capture consumer needs quickly and precisely. Customized beer rose from 0% to 31% of plant volume in three years, with revenue up 14%, profit up 28% and labour productivity up 22%.